market reports

2020 Q2 Powersports Market Report

By Specialty Division

Industry Overview

Powersports Market Update

Most segments of the Powersport industry rebounded nicely from the early stages of the nationwide shutdown, with all but sportbikes showing a typical seasonal increase in pricing.

In the motorcycle segment, cruisers recovered their steep early spring decline and are now averaging only 1% lower pricing than last year. Sportbikes were not quite as impressive, with no May June rebound. However, average pricing for this segment is still 1.7% ahead of last year.

Side-by-sides looked strong in the May June period, with the utility segment nicely outperforming May June 2019 by 2.8% on average, although still slightly behind 2018 levels. The sport segment continues to bring pricing stronger than in the last two years, 4.3% ahead of 2019 and 1.0% ahead of 2018.

Since enjoying motorcycles and side-by-sides is a mostly solo endeavor, our industry is largely unaffected by the need to social distance. Pricing in the most recent period suggests buyers are eager to get back on the roads and trails.

Powersport Values

Average Retail Value by Category - Values for the Last 10 Model Years



Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category



Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1-Q2

Motorcycle Brands Top Researched Brands in 2020 Q1-Q2

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands Top Researched Brands in 2020 Q1-Q2

All-terrain Vehicle Brands

Side By Side Brands

Model Years Top Researched Model Years by Category


Utility Side By Sides

Web Traffic by State Traffic by State in 2020 Q1-Q2


  > 75,000
  55,000 - 75,000
  39,000 - 54,999
  < 39,000

Side By Sides

  > 20,000
  10,000 - 20,000
  5,000 - 9,999
  < 5,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category


Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power / NADAguides


NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.

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