market reports

2020 Q3 RVs Market Report

By Specialty Division

Industry Overview

RV Market Update

RV and travel trailer dealers were busy in the summer and early fall, as customers shifted from destinationoriented air travel to experience-oriented road travel.

Every segment we track performed better in the most recent period year-over-year. Looking at travel trailers, standard hitch units saw no traditional seasonal dip, and are bringing 11.2% higher values year-over year. Fifth-wheel units did pull back from their summer high but are still running 11.4% ahead of last year. Motorhomes continue to crush last year’s results, with Class A vehicles valued 12.4% higher than the same period of 2019, and Class C units 10.0% higher. Smaller vehicles are also holding up well, with camping trailers running 7.9% ahead of last year and truck campers 7.2% ahead.

The RV industry continues to benefit from the shift to domestic travel. Hitting the highway will continue to be one of the only ways to see new scenery with the family until the pandemic is behind us.

Travel Trailer Values

Average Retail Value by Category - Values for the Last 10 Model Years

Standard Hitch

Fifth Wheel

Motorhome Values

Average Retail Value by Category - Values for the Last 10 Model Years

Class A

Class C

Camping Trailer & Truck Camper Values

Average Retail Value by Category - Values for the Last 10 Model Years

Camping Trailer

Truck Camper

Travel Trailer Values vs. Traffic

Average Retail Value and Traffic Views by Category

Standard Hitch

Fifth Wheel

Motorhome Values vs. Traffic

Average Retail Value and Traffic Views by Category

Class A

Class C

Camping Trailer & Truck Camper Values vs. Traffic

Average Retail Value and Traffic Views by Category

Camping Trailer

Truck Camper

RV Categories

Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1-Q3

Travel Trailer Brands

Top Researched Brands in 2020 Q1-Q3

Standard Hitch Brands

Fifth Wheel Brands

Motorhome Brands

Top Researched Brands in 2020 Q1-Q3

Class A Brands

Class C Brands

Camping Trailer & Truck Camper Brands

Top Researched Brands in 2020 Q1-Q3

Camping Trailer Brands

Truck Camper Brands

Model Years

Top Researched Model Years by Category

Standard Hitch Travel Trailer

Class A Motorhome

Web Traffic by State

Traffic by State in 2020 Q1-Q3

Travel Trailers

  > 350,000
  175,000 - 350,000
  90,000 - 174,999
  < 90,000

Web Traffic by State

Traffic by State in 2020 Q1-Q3

Class C Motorhomes

  > 200,000
  100,000 - 200,000
  40,000 - 99,999
  < 40,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Travel Trailer / Fifth Wheel

Motorhomes

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power / NADAguides

Disclaimer

NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by NADAguides, a division of J.D. Power.

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