2020 Review RV Industry
Industry Overview
RV Market Update
The RV and travel trailer industry benefited from the shift from air travel to road travel in 2020. Every segment of our industry saw values increase in 2020, with most segments not seeing any seasonal pullback in values.
Looking at travel trailers, standard hitch units brought 7.4% more money in 2020 than 2019, and that gap widened in the second half of the year. Fifth-wheel units had already started the year strong before COVID hit, and really took off as the year progressed, averaging 13.7% more money yearover-year.
Motorhomes beat 2019 by a notable margin, with Class A vehicles coming in 4.9% higher year-over-year, and Class C units 5.4% higher.
Smaller vehicles were also stronger in 2020, with camping trailers averaging 2.6% more money in 2020, and truck campers 7.1% ahead. Both of these segments saw values continue to increase through the 4th quarter, with no traditional seasonal pullback.
The RV industry continues to benefit from the shift to experience-oriented road travel. 2021 begins on strong footing.
Travel Trailer Values
Average Retail Value by Category - Values for the Last 10 Model Years
Standard Hitch
Fifth Wheel
Motorhome Values
Average Retail Value by Category - Values for the Last 10 Model Years
Class A
Class C
Camping Trailer & Truck Camper Values
Average Retail Value by Category - Values for the Last 10 Model Years
Camping Trailer
Truck Camper
Travel Trailer Values vs. Traffic
Average Retail Value and Traffic Views by Category
Standard Hitch
Fifth Wheel
Motorhome Values vs. Traffic
Average Retail Value and Traffic Views by Category
Class A
Class C
Camping Trailer & Truck Camper Values vs. Traffic
Average Retail Value and Traffic Views by Category
Camping Trailer
Truck Camper
RV Categories
Views in 2020
Travel Trailer Brands
Top Researched Brands in 2020
Standard Hitch Brands
Fifth Wheel Brands
Motorhome Brands
Top Researched Brands in 2020
Class A Brands
Class C Brands
Camping Trailer & Truck Camper Brands
Top Researched Brands in 2020
Camping Trailer Brands
Truck Camper Brands
Model Years
Top Researched Model Years by Category
Standard Hitch Travel Trailer
Class A Motorhome
Web Traffic by State
Traffic by State in 2020
Travel Trailers
| > 450,000 | |
| 200,000 - 450,000 | |
| 100,000 - 199,999 | |
| < 100,000 |
Web Traffic by State
Traffic by State in 2020
Class C Motorhomes
| > 250,000 | |
| 120,000 - 250,000 | |
| 50,000 - 119,999 | |
| < 50,000 |
Fuel Price Data
Regular Grade Gasoline Prices vs. Consumer Traffic by Category
Travel Trailer / Fifth Wheel
Motorhomes
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
J.D. Power / NADAguides
Disclaimer
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.
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