2020 Year-End Review Powersports
Powersports Market Industry Overview
Powersport values across-the-board had a strong year, as new enthusiasts entered the market and existing riders shopped for new bikes and side-by-sides. Starting in the 2nd quarter, the pandemic shifted discretionary funds from restaurants and vacations to recreational equipment and vehicles.
In the motorcycle segment, cruiser and sportbike values increased steeply once warmer months hit. Cruisers finished the year 2.2% ahead of last year, but that difference was much greater if we compare the 2nd half of each year. Sportbikes saw an even greater uptick, finishing the year 4.8% ahead of 2019, with similar acceleration in 2H 2020.
Side-by-sides really took off in the 2nd quarter. Utility side-by-sides brought 8.7% more money year-over-year, but the increase in the 2nd half of 2020 was even more dramatic. Sport side-by-sides brought 6.5% more money year-overyear, and also had a strong 2nd half.
With values remaining strong through the 4th quarter, motorcycles and side-by-sides start 2021 on good footing. Demand could start to look more typical once the pandemic recedes and consumers start spending more on travel, but the events of 2020 attracted a new crop of enthusiasts to our industry, which should support the market going forward.
Powersport Values
Average Retail Value by Category - Values for the Last 10 Model Years
Cruisers
Sportbikes
Utility Side By Sides
Sport Side By Sides
Powersport Values vs. Traffic
Average Retail Value and Traffic View by Category
Cruisers
Sportbikes
Utility Side By Sides
Sport Side By Sides
Powersport Categories
Views in 2020
Motorcycle Brands
Top Researched Brands in 2020
Cruiser Brands
Touring Brands
Sportbike Brands
Off-Highway Brands
Off-Road Vehicle Brands
Top Researched Brands in 2020
All-terrain Vehicle Brands
Side By Side Brands
Top Researched Model Years by Category
Top Researched Model Years by Category
Sportbikes
Utility Side By Sides
Web Traffic by State
Traffic by State in 2020
Motorcycles
| > 140,000 | |
| 90,000 - 140,000 | |
| 50,000 - 89,999 | |
| < 50,000 |
Side By Sides
| > 40,000 | |
| 20,000 - 40,000 | |
| 11,000 - 19,999 | |
| < 11,000 |
Fuel Price Data
Regular Grade Gasoline Prices vs. Consumer Traffic by Category
Motorcycles
Side By Sides
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
J.D. Power / NADAguides
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