market reports

2021 Q3 Marine Industry Market Report

By Specialty Division

In the Q3 2021 Marine Market Insights, analysts from J.D. Power Specialty Valuation Services find the used boat and watercraft markets selling tide is still rising over the past two years. With production constrained and customers still ready to spend, this dynamic presents used marine vessel sellers with an opportunity throughout the fourth quarter.

“All segments of the industry are demolishing year-over-year comparisons,” said Lenny Sims, vice president of business development and strategy at J.D. Power Specialty Valuation Services. “Marine pricing in September-October period widened the gap compared to the same time period last year. The most recent 10 model years of used inboard boat values are averaging 47.5% higher and outboard values are seeing a tremendous gain at 36.6%. Stern drives performed just as well, bringing 34.4% more revenue and personal watercraft brought 28.9% more revenue.”

Major findings in the free quarterly report

  • All segments increased in value compared with the first three quarters of 2020.
  • Across all marine segments: web traffic views decreased while at the same time average retail value increased going into September 2021.
  • Outboard boats traffic views in the first three quarters of 2021 were 47%, highest of all segments.

J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions.

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