market reports

2021 Q3 RV Industry Report

By Specialty Division

In the Q3 Recreational Vehicle Industry Report, analysts from J.D. Power Specialty Valuation Services say the seller’s market for dealers with used motorhomes, trailers or campers continues through fall. The supply and demand relationship is expected to continue into the fourth quarter of 2021.

“Road trips are extremely popular and continues to be at the top of many Americans list as an ideal vacation,” said Lenny Sims, vice president of business development and strategy at J.D. Power Specialty Valuation Services. “New RVs are hard to find and the part shortage is contributing to it. This presents a unique opportunity for the used RV marketplace, where dealers should be able to sell a vehicle at a substantial profit and be able to do so quickly. Smaller vehicles are commanding amazing prices, with camping trailers averaging 39% more money during this time period.”

Major findings include:

  • Used values across all RV categories continued to increase in the three quarters of 2021.
  • Travel trailers, standard hitch values average retail value $27,380 in September-October 2021, a 39.1% year-over-year increase.
  • Fifth-wheel vehicles averaged 30.5% higher retail value in Q3 2021.
  • Standard hitch units continue to be the most searched with 45% of traffic views.

J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions.

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