market reports

Forecasting Natural Demand: Powering the US Auto Market After COVID-19


Executive Summary

As the auto industry began to view the Great Recession in the rearview mirror and looked ahead to reinvigorated new vehicle sales, one question kept being asked: How long will the growth in sales last? In this Thought Report, ALG tackled this question by addressing the concept of pent-up demand from deferred sales during the recession and in the process explored a concept we call “Natural Demand”.

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