Natural Demand: Impact of 2020 Sales Decline and Consumer Behavior on Long Term Outlook through 2025


Webinar recorded on April 23, 2020

ALG captured unique historical data sets for driver behavior to estimate pent-up sales following the Great Recession and predict the rise of incentive spending in 2016. This webinar will take a deep dive into ALG’s process of calculating “Natural Demand” and discuss how the COVID-19 crisis may influence key demand drivers and future new vehicle sales through 2025.


  • Eric Lyman, Chief Industry Analyst, ALG
  • Morgan Hansen, Vice President, ALG Data Science

Download the Webinar Files Now




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