What Does Digital Retailing Mean to Dealers, Lenders and Shoppers?
Shopping online for cars was already taking hold of consumers before the pandemic, but it has exploded since life moved indoors and online. The data gathering that comes with online shopping is unprecedented, and allows for more in-depth analysis and prediction. With life beginning to return to normal, albeit very slowly, how can dealers capitalize on the opportunities afforded by online retailing?
Jim Vecchio, Head of VIN Products for the Autodata Solutions Division of J.D. Power and Morgan Hansen, Vice President of Data Science at J.D. Power Valuation Services, join Jack Nerad, automotive author, journalist, radio host, North American Car of the Year Vice President and Motor Press Guild President.
“I think it's pretty well accepted that the industry has probably advanced at least about five years in the past a year and a half or so in purchasing more and more vehicles online.” – Jim Vecchio, Head of VIN Products for the Autodata Solutions Division of J.D. Power
“Making sure that you can present exactly what's on a vehicle is a huge part for the user experience, so having the level of data that we have can really help create an environment where you know, you're getting the right car.” – Morgan Hansen, Vice President of Data Science at J.D. Power Valuation Services