market reports

Used Market Update: December 2025 — Pricing Firm, Liquidity Tightens

By Kelly Raymond

Summary

  • Used retail prices strengthened to close the year, rising +1.8% m/m (+$536) in December and finishing 2025 up +2.0% vs. 2024, signaling resilient downstream pricing. ​

  • Wholesale values remained stable, up just +0.2% m/m (+$36), with 2025 wholesale prices +0.5% vs. 2024, reinforcing a stable upstream environment.

  • Pricing pressure is concentrated in smaller vehicles, with compact/small/midsize cars showing greater retail softness across both mass market and premium segments. ​

  • CPO continues to deliver meaningful price lift, though outcomes are uneven by segment and powertrain, with many EV segments showing more variability in realized CPO value. 

  • Dealer profitability softened in December, with used gross + F&I down -3.4% m/m, while full-year results were essentially flat (+0.7%, +$17) vs. 2024, reflecting cost and liquidity pressure more than weakening demand.

  • Market liquidity softened and auction flow remained elevated: days-to-turn ended the year near a five-year high (+6.6% m/m; +3.6% for 2025 vs. 2024), while 2025 wholesale sales rose +5.7% vs. 2024, signaling continued dealer sourcing despite affordability constraints. ​

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