Marine 2025 Year End Insights

MARINE MARKET INDUSTRY OVERVIEW

Wrapping up 2025, the year continued to face headwinds from elevated interest rates, economic uncertainty, and higher-than-preferred inventory levels at the dealer level. Values showed typical seasonal softening in the winter months, though outboard boats stood out as the strongest performer across all segments.

Looking at individual segments, the most recent 10 model years of used outboard boat values brought 4.0% less money in the November-December period than September-October and 5.1% more year-over-year. Stern drives brought 5.2% less in the November-December period than September-October and 2.5% less year-over-year. Inboards brought 4.1% less in the November-December period than September-October, and 0.9% more year-over-year. Personal watercraft brought 3.4% less in the November-December period than September-October, and 0.5% less year-over-year.

Dealers continued managing elevated inventory through discounting strategies. Moving into 2026, Q1 feedback points to an improving inventory situation and evolving market conditions across different price points.