Marine Market Report Q1 2026: Boat Values, Segments & Industry Trends

MARINE MARKET INDUSTRY OVERVIEW

Marine values are trending positively heading into the spring selling season, with Outboard Boats leading the charge across all customer channels. Looking at individual segments, Outboard Boat average retail values for the most recent 10 model years reached $54,309 in the January–April period — up from $51,959 during the same window in 2025 and $50,769 in 2024, representing a healthy year-over-year gain that signals strong demand and pricing resilience.

Stern Drive values are essentially flat year-over-year, coming in at $106,524 through March–April 2026 compared to $106,653 in the same period last year. Inboard Boat values had a muted start to the year, while Personal Watercraft values are running slightly above 2025 but still below their 2024 peak levels. Pontoon Boats stand out as the segment to watch, with F&I traffic surging 12% year-over-year — Bennington Marine in particular is seeing customers convert at a high rate.

Overall, traffic remains active across major marine categories, and consumer spending on recreational goods continues to climb, pointing to financially strong buyers still engaged in the market. Dealer feedback does indicate shoppers are more selective and purchasing without urgency, but valuations remain solid as we move into peak boating season.

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