Marine Market Report Q2 2026: Boat Values, Segments & Industry Trends

▪ The Marine market remains fundamentally healthy in early Q3 2026. Demand is being led by Outboard Boats, while Pontoon Boats are generating the strongest purchase conversions.

▪ Like Q1, Outboard Boats are the dominant segment across Consumers, Dealers, and F&I users. This activity indicates broad market strength for the segment.

▪ Pontoon Boats show the strongest intent to purchase. Consumer research is moderate while F&I activity is exceptionally high, suggesting many shoppers are progressing toward transactions.

▪ Personal Watercraft values and dealer activity have strengthened, outperforming the prior two years and reflecting a healthy seasonal demand.

▪ Traffic remains active but consumers are more selective. Research activity is generally below 2025 levels in some segments, yet values have remained stable or increased. This suggests that financially qualified buyers are still buying.

▪ Marine values remain stable to increasing across most segments, supported by selective but financially capable buyers and a generally favorable economic environment.

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