market reports

2020 Q1 Powersports Market Report

By Specialty Division

Industry Overview

Powersports Market Update

Obviously, dealership closures and stay at home orders turned business on its head in March and will continue to do so in the 2 nd quarter. As we continue to assess the fallout, we can track how the Powersport industry was doing before and in the early stages of the shutdown.

All segments of the industry showed a typical decline in the first quarter, with cruisers depreciating more than usual. In the motorcycle segment, sportbikes were strong, returning average pricing higher than the previous two years. Cruisers showed some weakness, starting out the year in a good position but then losing 4% of their value on average from January February to March April.

Side by sides brought relatively healthy pricing in the first quarter, with the sport segment outperforming the first quarter of 2019 by 2.4% on average. The utility segment started out 2020 behind the same period of 2019, but saw more moderate depreciation to end up similar in the March April edition of both years.

Powersport Values

Average Retail Value by Category - Values for the Last 10 Model Years



Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category



Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1

Motorcycle Brands Top Researched Brands in 2020 Q1

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands Top Researched Brands in 2020 Q1

All-terrain Vehicle Brands

Side By Side Brands

Model Years Top Researched Model Years by Category


Utility Side By Sides

Web Traffic by State Traffic by State in 2020 Q1


  > 30,000
  20,000 - 30,000
  10,000 - 19,999
  < 10,000

Side By Sides

  > 9,000
  4,000 - 9,000
  2,500 - 3,999
  < 2,500

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category


Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power / NADAguides


NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.

About, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. is operated by NADAguides, a division of J.D. Power.

Share this post