market reports

2020 Q3 Powersports Market Report

By Specialty Division

Industry Overview

Powersports Market Update

Values in 2020 continue to crush the previous two years. Interest in all segments of the powersports industry is hot, as new enthusiasts enter the market and existing riders look for new bikes and side-by-sides.

In the motorcycle segment, cruiser values increased steeply once warmer months hit, and are now running 5.2% ahead of last year. Sportbikes also saw a healthy rebound in the summer months, currently bringing 8.3% more year-over-year.

Side-by-sides were strong in the most recent period, with the utility segment valued a whopping 16.2% higher than the same period of 2019, and the sport segment higher by an impressive 10.5%.

The powersport industry continues to benefit from customers shifting their discretionary income from vacations to other forms of entertainment. Getting out on the trails and roads solo or with a few other folks will continue to be a low-risk, high-fun adventure.

Powersport Values

Average Retail Value by Category - Values for the Last 10 Model Years



Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category



Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1-Q3

Motorcycle Brands

Top Researched Brands in 2020 Q1-Q3

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

Top Researched Brands in 2020 Q1-Q3

All-terrain Vehicle Brands

Side By Side Brands

Model Years

Top Researched Model Years by Category


Utility Side By Sides

Web Traffic by State

Traffic by State in 2020 Q1-Q3


  > 130,000
  90,000 - 130,000
  45,000 - 89,999
  < 45,000

Side By Sides

  > 30,000
  20,000 - 30,000
  9,000 - 19,999
  < 9,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category


Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power / NADAguides


NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.

About, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. is operated by NADAguides, a division of J.D. Power.

J.D. Power / NADAguides
(800) 966-6232
Fax (714) 556-8715

Share this post