2020 Q3 Powersports Market Report
Industry Overview
Powersports Market Update
Values in 2020 continue to crush the previous two years. Interest in all segments of the powersports industry is hot, as new enthusiasts enter the market and existing riders look for new bikes and side-by-sides.
In the motorcycle segment, cruiser values increased steeply once warmer months hit, and are now running 5.2% ahead of last year. Sportbikes also saw a healthy rebound in the summer months, currently bringing 8.3% more year-over-year.
Side-by-sides were strong in the most recent period, with the utility segment valued a whopping 16.2% higher than the same period of 2019, and the sport segment higher by an impressive 10.5%.
The powersport industry continues to benefit from customers shifting their discretionary income from vacations to other forms of entertainment. Getting out on the trails and roads solo or with a few other folks will continue to be a low-risk, high-fun adventure.
Powersport Values
Average Retail Value by Category - Values for the Last 10 Model Years
Cruisers
Sportbikes
Utility Side By Sides
Sport Side By Sides
Powersport Values vs. Traffic
Average Retail Value and Traffic Views by Category
Cruisers
Sportbikes
Utility Side By Sides
Sport Side By Sides
Powersport Categories
Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1-Q3
Motorcycle Brands
Top Researched Brands in 2020 Q1-Q3
Cruiser Brands
Touring Brands
Sportbike Brands
Off-Highway Brands
Off-Road Vehicle Brands
Top Researched Brands in 2020 Q1-Q3
All-terrain Vehicle Brands
Side By Side Brands
Model Years
Top Researched Model Years by Category
Sportbikes
Utility Side By Sides
Web Traffic by State
Traffic by State in 2020 Q1-Q3
Motorcycles
| > 130,000 | |
| 90,000 - 130,000 | |
| 45,000 - 89,999 | |
| < 45,000 |
Side By Sides
| > 30,000 | |
| 20,000 - 30,000 | |
| 9,000 - 19,999 | |
| < 9,000 |
Fuel Price Data
Regular Grade Gasoline Prices vs. Consumer Traffic by Category
Motorcycles
Side By Sides
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
J.D. Power / NADAguides
Disclaimer
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.
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