2026 Q1 Recreational Vehicle Market Report: RV Values, Segment Trends & Industry Outlook

RECREATIONAL VEHICLE MARKET INDUSTRY OVERVIEW

The RV market heading into spring 2026 is a tale of two stories: strong consumer demand at the entry level, with softer pricing in the premium segments. Travel Trailers remain by far the most popular segment across all customer channels, commanding 75% of consumer views and 82% of F&I views in Q1. Standard Hitch Travel Trailer values held steady year-over-year at $25,565 in the March–April period, while Camping Trailers stood out as the only segment where Q1 2026 valuations surpassed both 2025 and 2024 levels, reaching $11,628. Lower-priced used RVs — particularly travel trailers — continued to sell well, with Flagstaff emerging as the brand customers are actually purchasing across the dealer and F&I channels.

On the higher end, Class A Motorhome values came in at $207,756 in March–April 2026, running below both 2025 and in line with 2024, while Fifth Wheel values are underperforming 2025 by approximately 3%. Class C Motorhomes tell a more mixed story — values of $115,612 remain well above 2024 levels but lagged the steep seasonal ramp-up seen last year, and F&I activity for Class C brands like Winnebago and Thor dipped in Q1. With gas and diesel prices remaining elevated, fuel costs represent a growing headwind for overall RV demand — particularly in the Class A and Class C motorhome segments — as buyers remain budget-conscious heading into peak camping season.

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