market reports

Powersports Market Insights 2021 Year End Review

By Specialty Division

It should go without saying that 2021 was a banner year for pricing in all segments of the Powersports market. A shift to “staycations” combined with the shortage of new and used inventory combined to push pricing to historically high levels.

In the motorcycle segment, values for the most recent 10 model years of cruisers averaged 15.2% higher in calendar-year 2021 than 2020, and 17.7% higher than 2019. Sportbikes brought 18.2% more money in 2021 than 2020, and 23.9% more than 2019.

In the side-by-side category, values for the utility segment averaged 25.2% higher year-over-year, and 36.6% higher than 2019. The sport segment averaged 25.2% higher year-over-year and 33.4% higher than 2019.

All signals are go for a strong start to the spring selling season, with COVID still impacting travel plans and new vehicle shortages here to stay for a bit longer. Keep the feelers out for any used inventory, and don’t be afraid to set pricing to reflect a hot market.


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