2026 Q3 Powersports Market Report: Motorcycle & ATV Values, Segment Trends & Industry Outlook
▪ An oversupply of SxS inventory is putting dealers in a difficult spot, forcing them to navigate increased competition and elevated inventory levels.
▪ On the other hand, demand for cab-equipped models remains strong, particularly those with HVAC systems, as buyers continue to prioritize comfort and all-season usability despite the higher price point.
▪ Ongoing economic pressures are steering buyers toward more affordable, entry-level units, while premium cruiser and touring units face resistance due to their higher price points.
▪ Dealer interest remains concentrated in newer model years, with 2022-2025 units generating the most attention. The 2024 model year leads the market, while engagement drops off noticeably for 2021 and older models.
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